Why Paid Search Advertising Continues To Be One Of The Most Important Tools In Your Internet Marketing Arsenal
We believe the most compelling reason to consider Paid Search Advertising is based on how the majority of the population searches the internet and how the search engines rank your site. First let's look at an example of searches conducted for the month of June 2009. To make our point, we have gathered information on keywords searched by people in the Los Angeles area only. Next we looked at the keywords in two ways -- 1) Just the keyword without any geo targeting and 2) The keyword with geo targeting added. Below are the results which you may find very surprising:
As our data shows us, most people don't type a location or geo target their searches. Unfortunately, we have seen many businesses waste money on search engine optimization, trying to rank for local keywords that just don't have value. For example, if you were a plumber in Los Angeles, would it make sense to optimize for the keyword "Plumber Los Angeles"? No, because too few people search on that keyword each month (only 180 searches in June '09). The keyword "Plumber" however, had 51,801 searches in one month. Yes, that is a valuable keyword, but to optimize for that keyword, our Plumber would have to rank nationally and compete with every plumber that has a website in the United States. Unrealistic? Absolutely! Expensive? Extremely!
 Paid Search Advertising Is The Answer
Now that we understand how our customers search the internet, we can utilize Paid Search Advertising to our benefit. With Paid Search Advertising, you are bidding on keywords for a specific geo targeted area. This means that your ad will only show up for people who are searching in your targeted area. Also, you only pay when someone clicks on your ad.
Paid Search Advertising Can Be Complex and Confusing...and...If Not Properly Implemented, Costly and Unproductive
Many businesses have tried and failed at paid search advertising. Using keywords that are too broad, or lack of negative keywords can bring poor results. Other factors that can doom a campaign are unrealistic budgets that are too low, poor selection of landing pages and poorly focused geo targeting. Our team at WSI Local Adworks is expert in their field. Our campaigns are result driven and cost effective. View the video below to learn more about WSI Local Adworks:
Advertising That Works
We know that for local businesses, every ad dollar counts. That's why we've developed the most intelligent, advanced online marketing solutions with affordability in mind. Take our broad reach, add our patent-pending technology and your personal Internet Marketing Consultant (IMC) to the mix and discover how you can get the most from your Internet advertising.
With WSI Local Adworks You Get:
New Customers
We put your ads in front of the people most likely to purchase your product or service, then optimize campaigns to boost conversion to get you more clicks, phone calls and customers.
More From Each Ad Dollar
Over time, we focus more of your dollars on the keywords and sites that are most effective in your campaign. Plus, our technology intelligently paces and optimizes your budget and rolls over surplus budget into the next month...
Transparency & Accountability
Our in-depth, detailed Campaign Reports prove your campaign's success so you know exactly what your dollars are doing for you. Curious? View some sample reports.
 WSI Local Adworks - Sample Display Report (331 KB)
WSI Local Adworks - Sample Search Report (482 KB)
WSI Local Adworks - Sample Tracking Report (388 KB)
Full-length Call Recording
Every phone call generated by your WSI Local Adworks campaign is recorded and kept in its entirety for 90 days, along with caller ID, number and location. Hear each call to uncover new opportunities for closing more sales over the phone.
A Dedicated Consultant
Your personal Internet Marketing Consultant (IMC) handles everything so you can spend more time on your business, not on all the complicated details of your online advertising campaign. Loaded with WSI’s wealth of experience, backed by a team of experts, and committed to your success, your IMC is nearby and always ready to provide expert advice when you need it.
Contact us today and let us help you bring more business through your doors. Click here to request more information or schedule an appointment.
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