How Local Is Google Local Business Results?

Thu, 13 Aug 2009 21:14:00 GMT

Our team was preparing to meet with a prospect who handles property management in the Dallas TX area, and we let him know that we were going to discuss SEO, Paid Search Advertising and Google Local Business Results. He told us that he was not interested in Google Local Business Results because most of his business did not come from the local area, but throughout the US, especially New York. He wanted help on SEO.

It was clear that he misunderstood the true power of Google Local Business Results (Maps). It was also becoming clearer to our team, that he was not alone. Many people think that the Google Business Maps only provide results for the area where your IP address is located. What they fail to see is the person in New York will have to type a geo targeted keyword in order to find any information on property management in or around Dallas TX.

To make our case we typed in the Google Search field the term "Property Management Dallas". Instantly Google retrieved a Local Business Map Listing with ten property management businesses in the Dallas area. Even though this search was made from an IP address in the Southern California area, we retrieved the Dallas Local Map just fine.

If we did not add "Dallas" to the keyword "property management", we would have retrieved the map where our IP address resides, which is Simi Valley, CA.

Next we took our research to the next level. We believed and proved that being found in Google Local Business Results for "Property Management Dallas" was just as valuable, if not more so, for the people searching for this keyword who reside outside the Dallas area. Let's take a look at what we found:

We see that our Property Management Company can be found by 100% of the people searching for their keywords "outside" of the Dallas Metropolitan area, and a sizable number of searches in the Dallas Metropolitan area.

Good value? Absolutely!

Click here to learn more about Google Local Business Results and Our Money Back Guarantee to get your business ranked on Page 1 of Google's Business Maps in 30 days or less.

Blog - Page 1 Ranking with Google Local Business Results

How Local Is Google Local Business Results?